BRIHATRI – The power of three.
The name is an inspiration from the concept of three that is integral in Ayurveda. Charka Samitha, Susruta Samitha and Astanga Hridya; together are called as Brihatrayee. The three doshas, three humours and the three founders of AyurCentral make Brihatri, derived from Brithatrayee, an apt brand name.
The logo, therefore, has been designed with three elements. The orange portion with an eye refers to the central role AyurCentral plays in holistic healthcare. The lower case “b” refers Brithatri. And the green portion resembles two hands embracing “b” to suggest the personal care AyurCentral delivers through Brihatri.